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Instagram is an application with social network functions where you can share photos and videos. It also allows you to take pictures, clips, and apply a variety of filters to them. Its founders are students Kevin Systrom and Mike Krieger. The project launch date is October 2010.

Initially, the graphics palette included the original Polaroid camera colors: gray, beige, brown, black, white, greenish with reflections, and rainbow marker. Later, a bright version appeared with a predominance of purple, pink, red, and white shades. The text part’s gamut is more meager: it consists of black, cyan, and blue. On the logo, the font is handwritten, calligraphic, strictly vertical, without inclination.

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