The TT Runs Font Family project started with a fairly simple idea—to create a wide modern sans-serif, which will reflect the sporty style and look good on sportswear. Before proceeding to sketching, we examined the theme of Olympic venues and their identities, and also traced the evolution of “sports” typefaces through different eras and continents.

In the end, we came up with the idea of making a typeface that is targeted for application to elastic sports outfits or casual sportswear. This decision has greatly influenced the appearance of the wide and slightly stretched proportions in our typeface, the appearance of the reversed contrast of the shape of some characters relative to the vertical line and their deformation, and the overall plasticity of the letters.

TT Runs is very versatile: on the one hand, it is a regular sans-serif that can be used even in a large text array, and on the other hand, it is a bright display typeface with irregular proportions of characters that looks great even in large headings.